ADVERTISEMENT

ADVERTISEMENT

To respond and express the meaning within the short formal / informal functional written text accurately and fluently in the form of announcement, advertisement and invitation in the context of daily life to access knowledge.

Function of advertisement:

ü Promotion

ü Communication

ü Information

The kinds of advertisement:

v Family advertisement

v Announcement advertiseme

v Invitation advertisement

v Request advertisement

v Etc…

Advertising is a communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty. For these purposes advertisements often contain both factual information and persuasive messages. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company.

In making an advertisement,keep the following points:

1. Language of advertisement :

· The contens of advertisement must objective and honest.

· Short and clean

· Doen’t allude other grup of producer

· Use word that polite and logical

· Attract attention

· Using the correct or suitable words.

· Using the interesting and suggestive expression.

· Using positive expression

· Text of advertisement should be directed to the goals.

2. Content of advertisement :

· Objective and honest

· Brief and clear

· Not mocking to group or other producer.

Public service advertising

The same advertising techniques used to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues, such as AIDS, political ideology, energy conservation, and global warming.